Frequently Asked Questions

Introduction

Who’s behind Six Foot Design Co?

Jason Huisman – Husband, father, Christian, and passionate designer with 27 years of experience in branding and advertising. When not designing, I’m playing guitar, sports with my boys, or hiking. My goal is to blend the best of freelancing and agency work.

Laurel Huisman – A microbiologist with a strong management background. She brings a keen eye for detail and fresh insights into our designs. When not working, she enjoys baking, reading, and giving the best hugs to our boys.

How did you start in design?

I began in 1998 in event advertising, then moved into the lighting and furniture industry, where I developed skills in branding, catalog design, and isometric illustration. Creativity runs in my family—my mother is a pianist, my grandfather was a draughtsman, my brother Nicholas whom i partner with often is a professional photographer and my mothers cousin Peter Webber is a renowned artist.

What qualifications do you have?

I hold diplomas in Art & Design and Advertising & Marketing from IMM.

What’s your advice for young designers?

Never stop learning. Even after 27 years, I’m always improving. Clients have great ideas too—collaborate to create the best outcomes.

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Process & Workflow

What is a Discovery Call?

A quick call (Zoom or phone) to understand your needs. After this, we work via email, WhatsApp, or monthly Zoom check-ins. We also send a questionnaire to refine the project direction.

How does your design process work?

1. Discovery & Quote – We discuss your project, quote, and start after the deposit is paid.
2. Concept Development – We sketch ideas before moving to digital design.
3. Refinement & Revisions – Up to 3 rough concepts, with 1–3 revision rounds.
4. Final Delivery – After approval and final payment, we send the completed files.

When does a project begin?

Once the deposit is paid, your project enters our production queue.

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Logo Design

What file formats do I receive?

Your logo will be provided in JPEG, PNG (transparent), Vector PDF, and EPS.

How is my logo presented in color?

• Full color
• Black
• Black with transparent cutout
• White with transparent cutout

What’s included in the style guide?

A print-ready PDF, provided with and without bleed.

How are my files delivered?

Via WeTransfer as a zipped brand kit, organized by file type.

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Website Design

Do you use a CMS?

Yes, depending on the project. Our default CMS is October/Winter CMS, similar to WordPress.

Do you offer SEO?

Yes. Our base SEO includes title/meta descriptions, social tags, and Google Analytics setup. Advanced SEO management is available as an add-on.

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Pricing

How do you price projects?

We offer fixed-price packages, with either:

• 50% upfront, 50% on completion, or
• 50% upfront, 25% at a milestone, 25% before final delivery

For urgent projects, we charge hourly ad-hoc rates.

Do you offer retainers?

Yes.

• Larger businesses: Minimum 10 hours/month.
• Smaller businesses: Custom retainer plans available.

Do you have a price list?

No fixed price list—aside from logo packages—since every project is unique. We provide custom quotes based on your needs.

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