You’re Not Just Creating a Website or a Brand
Over the past few years, there’s been a growing trend in the design world: the devaluation of design and strategy. In particular, we’ve seen an influx of underpriced work—often from well-meaning but inexperienced designers—who, by charging too little, cut out the most important part of the process: the bigger picture.
The outcome? Quick fixes. Design with no depth. Brands that blend in instead of standing out. But this isn’t a complaint piece. This is a reminder.
Because when you're investing in design—real, considered, professional design—you’re not just paying for something that looks pretty schweet!. You’re building something much more powerful:
So What Are You Really Creating?
- A Presence with a Meaningful Message:: Strategic design gives your brand a "life of the party" presence that communicates intentionally—not just decoratively.
- A Voice That Lasts:: Good design shapes how your brand converses—creating consistency, trust, and recognition over time.
- Design That Works:: It’s not just about looking Lekker!. Effective design plays a functional role—it supports your business goals and solves real problems.
- A Website That Works While You Sleep: Your website is your hardest-working team member, its that office window with light on! your late night party animal, digital salesperson, educator, and lead generator, available 24/7.
- A Thoughtful Balance Between Budget and Impact: Professionals know how to work within limitations while maintaining quality and effectiveness.
- A Brand That’s Truly Yours: Your brand is not a pre-built template. It's one in a million, built around your audience, values, and vision.
- A Tool That Shapes Perception: Visual identity directly affects how your audience checks you out—and trusts—you. It’s the (5 minute's strong) first impression, and the lasting one.
- A Bridge for Human Connection: Good design invites emotion "The Brand Love", understanding, and connection with your ideal audience.
- A Foundation for Growth: Proper design doesn’t just serve today. It lays the groundwork for the glorious future!, expansion, and transformation.
The True Cost of “Cheap” Design When you pay less, you often lose more than you gain—because cheap design usually takes shortcuts, cuts through the emergency lane, lacks strategy, and craft that makes branding truly effective. On the other hand, when a professional designer or studio quotes a project, they’re not just charging for hours. They’re quoting for thinking. For experience. For creativity that solves problems, not just decorates them.
At Six Foot Design Co, we build brands with purpose, clarity, and impact. If you're ready to move beyond surface-level design and build something that lasts, let’s start the conversation.
- Whats app us: 084 741 3340
- Email: getintouch@sixfootdesignco.co.za
- Web portfolio: www.sixfootdesignco.co.za