Social media sizes 2025 and why they are important.
The social media environment is an ever changing important addition to advertising and whether you have a social media agency doing the task or you have chosen to do it yourself, it is important to keep to the size directives.
Why?
- Professional Appearance: Properly sized images prevent cropping, distortion, and pixelation, ensuring your content looks polished and professional.
- Improved Engagement: Visual content that fits the platform’s specifications is more likely to grab attention, leading to higher likes, shares, and comments.
- Brand Consistency: Consistently formatted visuals maintain your brand’s integrity across platforms.
- Algorithm Favorability: Platforms often prioritize properly formatted content, boosting your chances of visibility.
- Visual Quality: Resizing content to fit poorly can blur or distort images, making your brand appear unprofessional.
- Platform-Specific Cropping: Platforms often crop content to fit their layouts. Using the correct size ensures your key visuals remain visible.
- Engagement Metrics: High-quality visuals encourage users to interact with your content, improving engagement and conversions.
- Mobile Optimization: A significant portion of social media users access platforms on mobile devices, making vertical and square formats essential for better viewing.
As of 2025, here are the recommended dimensions for major platforms (HootSuite and the internet):
Facebook:
- Profile Picture: 170 x 170 pixels (desktop); 128 x 128 pixels (mobile)
- Cover Photo: 851 x 351 pixels (desktop); 640 x 360 pixels (mobile)
- Landscape: 1200 x 630 pixels
- Square: 1200 x 1200 pixels
- Stories: 1080 x 1920 pixels
- Square posts: 1080 x 1080 pixels (Feed); 1080 x 1920 pixels (Stories)
Instagram:
- Profile Picture: 320 x 320 pixels
- Square Post: 1080 x 1080 pixels
- Portrait Post: 1080 x 1350 pixels
- Landscape Post: 1080 x 566 pixels
- Stories: 1080 x 1920 pixels
- Reels: 1080 x 1920 pixels
- Ads: 1080 x 1080 pixels (Square); 1080 x 1920 pixels (Stories)
Twitter (X):
- Profile Picture: 400 x 400 pixels
- Header Photo: 1500 x 500 pixels
- In-Stream Photo: 1200 x 675 pixels
- Card Image: 800 x 418 pixels
- Ads: 1600 x 900 pixels
LinkedIn:
- Profile Picture: 400 x 400 pixels
- Background Photo/header: 1128 x 191 pixels
- Company Logo: 300 x 300 pixels
- Landscape: 1200 x 627 pixels
- Landscape: 1080 x 1080 pixels
- Stories: 1080 x 1920 pixels
- Ads: 1200 x 627 pixels (Sponsored Content)
Pinterest:
- Profile Picture: 165 x 165 pixels
- Pin Image: 1000 x 1500 pixels (2:3 aspect ratio)
- Square Pin: 1000 x 1000 pixels (1:1 aspect ratio)
- Story Pin: 1080 x 1920 pixels (9:16 aspect ratio)
YouTube:
- Profile Picture: 800 x 800 pixels
- Channel Art: 2560 x 1440 pixels
- Video Thumbnail: 1280 x 720 pixels
- Banner Image: 2120 x 1192 pixels
- Video Uploads: 1920 x 1080 pixels (16:9 aspect ratio)
TikTok:
- Profile Picture: 200 x 200 pixels
- Video Dimensions: 1080 x 1920 pixels (9:16 aspect ratio)
- Ad Image: 1200 x 628 pixels
Note: Social media platforms frequently update their design specifications. It's advisable to consult the official guidelines of each platform regularly to stay informed about any changes.